MK*610 - Research for Marketing and Business Decisions

(3 cr.) The course provides a managerial approach to market research activities. The goal is to enable students to evaluate market research projects and to interpret and apply research information toward marketing decisions. The research process is discussed and qualitative as well as quantitative methodologies are systematically reviewed. Attention is paid to how to analyze and present research findings. Prerequisite: MBA 645., As Needed

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