The 36-credit master of science in public relations curriculum begins with eight core courses that allow students to expand their current skill sets and build a strong foundation to lead. Students then have the opportunity to choose from electives in financial communications, interactive media, social media, branding and more, before rounding out their coursework with a 3-credit capstone project.
|Required Core Courses (24 credits):|
|STC 506||Public Relations Management||3|
|STC 505||Public Relations Writing||3|
|STC 519||Strategic Public Relations and Reputation Management||3|
|STC 516||Branding Strategies||3|
|STC 511||Global Strategy||3|
|STC 518||Measurement and Evaluation||3|
|STC 510||Crisis Management||3|
|STC 504||Law and Ethics in Public Relations||3|
|Required Capstone Experience (3 credits):|
|STC 605||Public Relations Graduate Capstone||3|
|Elective Courses (choose three - 9 credits):|
|STC 507*||Strategic Planning in Public Relations||3|
|STC 512||Investor Relations||3|
|STC 513||Health and Strategic Communications||3|
|STC 514||Social and Mobile Media||3|
|STC 515||Special Topics in Public Relations||3|
|ICM 522*||Social Media Practice and Techniques||3|
|ICM 524*||Social Media Analytics||3|
*Students interested in pursuing the Social Media Track must complete STC 507, ICM 522 and ICM 524.
Courses and curriculum requirements are subject to change.