Curriculum

The 36-credit master of science in public relations curriculum begins with eight core courses that allow students to expand their current skill sets and build a strong foundation to lead. Students then have the opportunity to choose from electives in financial communications, interactive media, social media, branding and more, before rounding out their coursework with a 3-credit capstone project.

Required Core Courses (24 credits):
Course Title Credits
STC 506 Public Relations Management 3
STC 505 Public Relations Writing 3
STC 519 Strategic Public Relations and Reputation Management 3
STC 516 Branding Strategies 3
STC 511 Global Strategy 3
STC 518 Measurement and Evaluation 3
STC 510 Crisis Management 3
STC 504 Law and Ethics in Public Relations 3
Required Capstone Experience (3 credits):
STC 605 Public Relations Graduate Capstone 3
Elective Courses (choose three - 9 credits):
STC 507* Strategic Planning in Public Relations 3
STC 512 Investor Relations 3
STC 513 Health and Strategic Communications 3
STC 514 Social and Mobile Media 3
STC 515 Special Topics in Public Relations 3
ICM 522* Social Media Practice and Techniques 3
ICM 524* Social Media Analytics 3

*Students interested in pursuing the Social Media Track must complete STC 507, ICM 522 and ICM 524.

Courses and curriculum requirements are subject to change.