MS in Public Relations
The field of public relations is changing. Evolving technologies are impacting the way companies and the public interact with each other. This change is expanding the role of public relations professionals to include responsibilities traditionally managed by marketing. Accordingly, there is growing demand for PR experts who can adapt to these changes and effectively build and maintain strong brand affinity that drives measurable results.
Quinnipiac University's online master of science in public relations degree program is designed to prepare professionals working in the PR, marketing, or communications fields with the expertise needed to manage all aspects of an organization’s image. Graduates of the program will be well-prepared to engage with their target audiences across multiple channels to build lasting relationships and a positive brand identity.
Quinnipiac's MS in Public Relations is one of six graduate programs worldwide to receive the Public Relation Society of America's (PRSA) Certification in Education for Public Relations (CEPR). All students who complete this degree will be prepared to sit for PRSA's Accreditation in Public Relations (APR) exam.
|Spring Application Deadline: January 10|
|Click here to apply now|
The master of science in public relations is a 36-credit program and may be completed entirely online. The curriculum is aligned with the ten knowledge, skills and abilities (KSA) areas outlined by PRSA for their APR exam, and prepares students for leadership roles in public relations. The core curriculum explores key PR management topics including relations & reputation management, strategic writing, crisis communications, branding and more. Students then have the opportunity to choose from a number of electives to focus their studies in their professional areas of interest.View Curriculum
Upon completion of the program, students should be able to demonstrate the following competencies:
- Information Fluency and Analysis: Plan, conduct, analyze and report primary research findings based on a survey, focus group or other appropriate research means, as well as interpret secondary industry research for a client.
- Critical and Creative Thinking: Propose measurable, attainable objectives for a client-based on primary and secondary research findings and produce a campaign strategy designed to help the client achieve its goals.
- Effective Communication: Demonstrate both written and oral proficiency within a variety of traditional and new industry communication vehicles and message delivery formats.
- Social Intelligence: Demonstrate an ability to work effectively and responsibly within groups and manage relationships with clients, team members, and publics to achieve individual and common goals.
- Quantitative and Qualitative Literacy: Propose an evaluation of a campaign to measure the campaign’s effectiveness.
With a global reputation for excellence in both undergraduate and graduate education, Quinnipiac University's School of Communications produces some of the most intelligent and talented professionals in modern media. Both the school's online and on-campus programs are designed to help students thrive, even as the communications landscape and the technology that drives it drastically shift at a rapid pace.
The school also prepares students for the highly competitive fields that fall under the communications umbrella. Our graduates are recruited by top advertising, entertainment, marketing and news organizations that seek expertise in content creation, production and management.
Review the details of each program to find the best fit for your educational and career goals.
Discuss admission requirements with your admission counselor.
Submit your application online.