MS in Public Relations

Manage a company’s identity and shape public opinion

The online MS in Public Relations goes beyond crafting messages to generate buzz, placing an emphasis on preparing leaders to drive strategy at every level of brand management.

Our curriculum covers the most critical elements of an effective communication strategy, as outlined by the Public Relations Society of America (PRSA). You’ll explore crisis management, branding, reputation management and ethics on a global level before choosing from an array of specialized electives to customize your focus, including a social media track. The capstone experience allows you to further delve into a topic that aligns with your career goals through an independent research project of your own design.

Our faculty are always available to share their decades of industry expertise, while our flexible online classroom makes it possible to share your own ideas with other experienced PR professionals. These interactions will provide you with a diverse perspective and deliver actionable insights that you can immediately apply in your career.

Upon completion, you’ll be prepared to sit for the Accreditation in Public Relations (APR) exam offered by PRSA. This designation has long been recognized as a standard for expertise within the industry and will further position you to stand out as a leader in the field.

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Elite recognition
Our MS in Public Relations program is 1 of only 4 graduate programs worldwide to be endorsed by the Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA). PRSA advocates for rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.

Fall Application Deadline: August 14
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Curriculum Overview

The master of science in public relations is a 36-credit program and may be completed entirely online. The curriculum is aligned with the ten knowledge, skills and abilities (KSA) areas outlined by PRSA for their APR exam, and prepares students for leadership roles in public relations. The core curriculum explores key PR management topics including relations & reputation management, strategic writing, crisis communications, branding and more. Students then have the opportunity to choose from a number of electives to focus their studies in their professional areas of interest.

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Our Master of Science in Public Relations is transforming PR professionals into leaders by preparing them with the advanced skills needed to guide their team and organization through today’s complex media landscape.

Upon completion of the program, students should be able to demonstrate the following competencies:

  1. Information Fluency and Analysis: Plan, conduct, analyze and report primary research findings based on a survey, focus group or other appropriate research means, as well as interpret secondary industry research for a client.
  2. Critical and Creative Thinking: Propose measurable, attainable objectives for a client-based on primary and secondary research findings and produce a campaign strategy designed to help the client achieve its goals.
  3. Effective Communication: Demonstrate both written and oral proficiency within a variety of traditional and new industry communication vehicles and message delivery formats.
  4. Social Intelligence: Demonstrate an ability to work effectively and responsibly within groups and manage relationships with clients, team members, and publics to achieve individual and common goals.
  5. Quantitative and Qualitative Literacy: Propose an evaluation of a campaign to measure the campaign’s effectiveness.

With a global reputation for excellence in both undergraduate and graduate education, Quinnipiac University's School of Communications produces some of the most intelligent and talented professionals in modern media. Both the school's online and on-campus programs are designed to help students thrive, even as the communications landscape and the technology that drives it drastically shift at a rapid pace.

The school also prepares students for the highly competitive fields that fall under the communications umbrella. Our graduates are recruited by top advertising, entertainment, marketing and news organizations that seek expertise in content creation, production and management.

Admission Requirements

Identify

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Prepare

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Apply

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