Social Media Concentration

With countless stories about the successes and failures of social media, businesses across all verticals realize the importance of effective social media strategies. Social media is no longer just a part of journalism, public relations and advertising – it is a driving force. There is a high demand across all industries for skilled professionals who have an elevated understanding of how to appropriately interpret and react to social media trends and data. Through the social media concentration, you will master those skills and understand the important combination of analysis, policy, writing and strategy that drive the online social experience.

Core Requirements (15 credits):
Course Title Credits
ICM 501 Issues in Contemporary Media 3
ICM 502* Information Design 3
ICM 505* Introduction to Front End Development 3
ICM 506 Writing for Interactive Media 3
ICM 552 Internet Ethics and Policy 3
Social Media Concentration (12 credits):
ICM 522 Social Media Platforms, Concepts, and Usage 3
ICM 524 Social Media Analytics, SEO, and Search 3
ICM 526 Community Management 3
ICM 527 Strategic Planning 3
Required Capstone Experience (6 credits):
ICM 590 Project Planning 3
ICM 601 Master's Capstone 3
Electives (choose one - 3 credits):
Any ICM course outside of the student's chosen track concentration is available as an elective. Graduate Courses in Journalism and Public Relations are also available as electives
ICM 530 Independent Study 3
ICM 531 Graduate Internship 3

*Under the advisement of the program director, students with an advanced background in web design and development may opt to waive ICM 502 and 505. These students will then be eligible to replace these courses with electives of their choosing to fulfill the program's credit requirements.

Courses and curriculum requirements are subject to change.