The MS in Interactive Media and Communications prepares you to design, produce and manage a wide range of content that effectively connects with a wide range of audiences. You will learn the principles of user-centered design and be well-equipped to leverage design thinking strategies to solve complex technical and business-related challenges. Moreover, you will grow as a creative thinker and visual leader and be able to craft powerful and ethical cross-media communication strategies.
The program explores all aspects of contemporary media, including web design and development, social media analytics; audio, video and graphics, and user experience/user interface (UX/UI) design. As a student, you will be given the opportunity to choose from a variety of electives to customize the degree to meet your career goals.
Regardless of your chosen path, the project-based capstone will be a critical element to your experience. It will not be a single project, but rather a culmination of your work throughout the program into a single, robust portfolio. The end result will be a valuable, web-based portfolio that you can confidently show employers in a variety of fields including, marketing, public relations, journalism, entertainment and health care.
The master of science in interactive media and communications prepares students to think critically and creatively leverage multimedia assets to become effective digital storytellers. Coursework covers the foundations of digital media, including web design and development, social media, digital audio and UX/UI. During this course, you will create a comprehensive master's capstone plan for your own professional use.
Upon completion of the program, students should be able to demonstrate the following competencies:
Conduct In-Depth Research: Conduct in-depth research using professional methods and terminology that demonstrates fluency in the use of the formal vocabulary and concepts. This includes recognizing the influence of major cultural, historical, technological and aesthetic trends on contemporary interactive products and services.
Practice Creative and Critical Thinking: Practice processes and methods that cover empathy, the psychology of the user, problem definition, and ideation methods. They build a knowledge base and skill set required to practice across media and to conduct the “deep work” required of master’s level study.
Solve Creative Problems: Solve creative problems using the synthesis of technical, aesthetic and conceptual knowledge. This is demonstrated by the ability to create and develop visual and written responses to communication problems using research, preproduction, storyboarding and media production techniques.
Implement Processes: Use industry standard processes and methods to produce communications that incorporate a high level of strategy, planning, production and distribution. This is exhibited by the ability to solve communication challenges by using analysis, prototyping, user testing and outcome evaluation, among other methods.
Develop Strategies: Know how to use words, visuals, video, social media and mobile media to build an audience and deliver content. They create an effective media presence and apply their knowledge to strategic challenges within real-world situations.
Actualize Concepts: Actualize technical, aesthetic and conceptual decisions based on using appropriate tools and technology. This includes knowing how to learn techniques with the recognition that technological change is constant.
Produce Professional Media: Produce a body of media suitable for seeking professional opportunities in their chosen branch of communication. This is facilitated through the process of identifying and packaging works, creating a consistent message, and using the results of their research and practice. The focus is on a unique and persuasive body of work to be distributed across mediums.
With a global reputation for excellence in both undergraduate and graduate education, Quinnipiac University's School of Communications produces some of the most intelligent and talented professionals in modern media. Both the school's online and on-campus programs are designed to help students thrive, even as the communications landscape and the technology that drives it drastically shift at a rapid pace.
The school also prepares students for the highly competitive fields that fall under the communications umbrella. Our graduates are recruited by top advertising, entertainment, marketing and news organizations that seek expertise in content creation, production and management.
Review the details of each program to find the best fit for your educational and career goals.
Discuss admission requirements with your admission counselor.